Our Story

Hey, I’m Chloe, the founder of Cherry. And I created this brand out of pure frustration.

If you’ve got small boobs, you know the drill. Bras that gape. Padding you didn’t ask for. Straps that slide. Styles that make you feel like a little girl or someone pretending to have more than what’s there.

I was so done settling for bras that weren’t made for bodies like mine. So I decided to make one that was.

After months of testing, tweaking and obsessing over the perfect fit, I created the Lift-Up Bra — the bra I wish I had 10 years ago. It lifts just enough, hugs in the right places, and actually flatters small chests without faking anything.

Cherry stands for confidence over cleavage, real design over padding and comfort without compromise. You shouldn't have to pay a fortune for a bra that finally fits, and you definitely shouldn’t feel like it’s your body that needs fixing.

Cherry is for anyone who’s ever stood in a fitting room thinking: “Is it me?”
It’s not you. It’s the bra.

Welcome to Cherry. You deserve this.

With love,
Chloe